Joint industry statement on harmonised waste sorting instructions for packaging

22.07.2025 Industry Publications

The undersigned organisations express their strong concern and opposition to the use of text and colour for waste sorting labels on packaging. This would reintroduce national barriers to the free movement of packaged goods in the Union, directly contradicting the recent Single Market Strategy1 where the European Commission identified divergent packaging labels as one of the ten most disruptive barriers to the internal market.  

The latest version of the draft Joint Research Centre's (JRC) guidelines on EU waste sorting labels continues to prioritise the use of full-colour labels with accompanying text when used on packaging. Although the draft offers some design options for a pictogram-based system, it simultaneously proposes restricting the use of colour- and text-free alternatives to cases justified by economic constraints, specific consumer readability needs, or to very small packaging.

This approach runs completely counter to the goals of the Packaging and Packaging Waste Regulation (PPWR) and will significantly fragment the Union market. Under Article 12 of the PPWR, the European Commission is mandated to harmonise consumer sorting instructions, an essential step to ensuring a functioning Single Market, improving separate collection and recycling of packaging waste, and removing unnecessary burden for industry. Prioritising a labelling system with full colour and text - which will require translation in one or more national languages as established by Member States2 - directly contravenes these objectives, reopening the door to divergent national requirements. As a consequence, a product would have to carry a label with up to 24 local terms, also contravening the objective of the labelling scheme to make sorting instructions clearer to consumers.  

Joint industry statement (July 2025)
 

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