Under the motto “Performance powered by nature. Let’s talk!”, the key players of the European paper sack and sack kraft paper industry came together for the EUROSAC Congress in Hamburg, Germany, from 8 to 10 June 2017. The participants engaged in fruitful discussions about the recent developments on the paper sack markets. The audience also explored new marketing trends in B2B, their advantages and challenges and looked beyond the own horizon to get inspiration from innovative promotion practices from others. The video also shows the congresses highlight: The latest innovations of the European paper sack and sack kraft paper industry were honoured with the EUROSAC Grand Prix Award.