Film: Russell the spruce
Meet Russell the spruce and discover a part of his life and dreams.
Russell lives in a sustainably managed forest, absorbs CO2 and releases O2 thanks to photosynthesis and is thus part of a carbon absorbing value chain. During his manufacture to become an industrial kraft paper sack he will have a low fossil carbon footprint and will continue to store carbon during his lifetime.
As a fiber based packaging, Russell is part of a bio-based economy. Russell is anxious to be a multiwall paper bag for not only is he the best alternative and a most efficient packaging solution, he will also be made of close to 100% natural & renewable fibers. Not to mention that once his career is done, as he is made of kraft paper, he will represent a valuable source of fiber for the recycling industry or will be used to produce energy.
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